THRUUE Points Blog

Dismantling the Echo Chamber: The Power of New Voices in Shaping Strategy

In the midst of today’s rapid digital disruption, setting and communicating a clear, focused strategy has never been more important. Boards and CEOs must ask: Who's in the room where this happens? (Thank you, Lin Manual Miranda.) In our work in board rooms around the country, we have found that “who” you bring into the room can make all the difference.…

Obituary: Annual Performance Review “Ranking” Has Died

Annual Performance Review (APR) died last Sunday after a decades-long reign over Human Resources. He is perhaps best remembered for the millions of hours he spent categorizing people into meaningless buckets and alienating workers around the world.

Interviewing Our Summer Interns

This summer, we welcomed two analyst interns to the THRUUE Crew: Hasia White and Joshua Blatt, both recent graduates of the University of Richmond.

Failing Fast and Learning to Harness Highly Decentralized Courage

The fall is well upon us. As it speeds along, I've been thinking about an innovation strategy that many purpose-driven organizations embrace and my team often promotes: "failing fast" to learn even faster.

Managing Noise and Creating Think Time in 2014

We convince ourselves that we need to respond instantly to each notification, and that emails require a quick response.

Top Brands Are Built on Purpose and Values, Not Product

A recent study by Millward Brown of growth brands of the past decade has discovered that the top brands are built on purpose and values, not the product or service they sell.