THRUUE has long believed that culture is the great differentiator in today’s marketplace. Every product and service is quickly proven to be a commodity, while culture can’t be copied or imported from one group to the next.
THRUUE has long believed that culture is the great differentiator in today’s marketplace. Every product and service is quickly proven to be a commodity, while culture can’t be copied or imported from one group to the next. You can study Zappos, Southwest Airlines, Apple, or others all you want. You can read an endless flow of online articles about how amazing it is to work for these organizations. You can take notes at conferences as executives share insights about what it’s like to work there. You can even watch videos about high-performing cultures and employee engagement models. But that’s not enough.
Without a clear mission (your why), bold vision, and declared and actualized set of values and behaviors, your organization will be a stage performance without music, crescendo, soul, or applause. THRUUE has also known from years of data and research led by our colleague and corporate culture transformation expert Joan Shafer that employee recognition is one of the most commonly desired culture values for all employees (commercial and not-for-profit.) Recognition is the linchpin of a high-performing culture. When tied to values and behaviors (that are lived, not just a plaque on the wall), it is even more potent. Recognition feeds the souls of those on the stage with you: your company. Corporate America is finally catching up to this insight. This week we read and were deeply pleased to see that SHRM is validating some of what we do with our clients every day. If recognition is part of the secret sauce in culture, then we think everyone should add it to their recipe. The 2015 Workforce Report is a quick read with a lot of stats. The executive summary is below. We could not have said it better ourselves:
More than ever, companies are focusing on culture as a competitive differentiator. They’re seeing first-hand how cultivating the right culture can engage, nurture, and attract employees and ultimately, increase bottom line business results. And for more companies than ever before, that best-in-class culture is predicated on recognition and appreciation.
Authored by Daniel Forrester, Founder & CEO