Jame Cofran Named President of THRUUE

Jame Cofran Named President of THRUUE

Business development and consulting leader will play critical role as culture and strategy consultancy grows.

8 Wishes for 2018

8 Wishes for 2018

We offer a sincere thank you to our clients, partners, and supporters. THRUUE is honored to work with you. Looking forward to this year, we re-commit to you that we will live by our core values and do all we can to enable your success.

Why Leaders Must Create Space for Dialogue to Strengthen Culture

Why Leaders Must Create Space for Dialogue to Strengthen Culture

Technology’s rapid advancement is making our world simpler, safer, and more efficient.

Closing the Gap Between What Boards Know – and Think They Know – About Company Culture

Closing the Gap Between What Boards Know – and Think They Know – About Company Culture

The National Association of Corporate Directors just released a benchmark report on “Culture as a Corporate Asset.” This is an encouraging step as it shows that business leaders are taking corporate culture seriously. Among the critical recommendations: boards and executives must help change company culture by enabling consistent behavior that reinforces…

The Millennial Perspective on Company Culture

The Millennial Perspective on Company Culture

The American workplace is in the midst of a generational shift: millennials (those born between 1976 and 2001) will make up 50% of the workforce by 2020 and as much as 75% of the workforce by 2025. As this shift progresses, millennials will increasingly influence their company culture with the values they consider important in the workplace and in life.…

Elegy for 9/11

Elegy for 9/11

I was sitting at my desk in Cambridge, Massachusetts, working on a proposal with my colleague, John Devanney, when the first odd news arrived. A young coworker had called from lower Manhattan moments after the first plane hit the first tower. She would be late to the office, she told John, as debris was falling all over the place. John told her to be safe,…