Set Direction

We help you set the touchstones that permeate your highest strategy intentions: your organization's mission, your strategic vision for their future, and the enduring values that guide your employees' decisions and daily actions. We work closely with you to determine where you must direct your attention and investments. We help you make choices and craft a strategy that will help your organization win and measure impact over time.

Measure

Unhealthy culture quickly leads to human capital issues, reputational risk, and increased compliance risk --- so it needs to be measured and managed. We measure your organization's culture and visualize data to highlight areas of misalignment as well as cultural strengths. We also help you make a case for culture change that expresses the urgency of making that change happen. We then design strategies to help you build and sustain a high-performing culture that engages employees and supports your vision.

Shift

We create plans and roadmaps to help you shift your organization --- to make the big moves that will close your culture gaps and help you achieve your strategic vision. Our plans label the gaps and determine how to close them in a thoughtful sequence that progressively readies your organization to achieve your strategy.

And we help you execute the plan to make the shift happen.

What to Expect in One of Our Workshops

Curious about what a workshop or meeting facilitated by THRUUE entails? You can learn more here about the experience.

View Our Process

Closing the Culture Gap

¹November 2015 study conducted by Duke University’s Fuqua School of Business in partnership with CFO Magazine and COLE, the Fuqua/Coach K Center on Leadership & Ethics.

Employee Spotlight

Katie Camargo, Director of Client Services

Katie brings experience in client services, with a focus in strategic planning and organizational change management. Katie is passionate about managing teams to accomplish creative and innovative outcomes, as well as helping organizations reach their full potential. She has worked with a variety of healthcare focused government and nonprofit organizations such as the National Institutes of Health, Centers for Disease Control and Prevention, and Health Resources and Services Administration. Katie graduated from Duke University with a BA in Psychology and Political Science and is a certified Project Management Professional. She is also a Certified Cultural Transformation Tools (CTT) consultant.

For me, one of the most rewarding aspects of the work we do is seeing the leaders we work with grow and succeed.”

Highlights

Strategy & Culture Defined: "THRUUE Point of View" Video Series Launches

Video

THRUUE is pleased to share our first in a series of Point of View (POV) videos. In just three minutes, you will discover the main ideas that underpin both strategy, culture, and how the two can work to support or undermine one another.

Culture, Strategy, and Harvard Business Review

Features

This past April, Harvard Business Review published “Culture is Not the Culprit” as its cover story. The article was intended, according to its editors, “to encourage business leaders to think about culture with the same rigor and concreteness that they apply to business processes and goals.” I love that rigor — — we apply it every day at THRUUE.

Culture Really Does Eat Strategy for Breakfast

Editorial

Time and time again, I have had the opportunity to observe how organizations operate, viewing firsthand high-performing cultures where extraordinary things are accomplished on a daily basis. These are places where people are aligned and unified through unique social contracts.

A Striking New Vision

Closing the Gap Between Culture & Strategy

Navigating a Post-Merger Culture

Culture Carriers