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THRUUE helps leaders set strategy and shift culture to drive growth


Set Strategy + Shift CultureOur clients have on average increased their compound annual growth rate (CAGR) by 9.47% after engaging with us to set strategy and shift culture.

Culture Performance MatrixCulture Performance Matrix
Learn more about how THRUUE's Culture Performance Matrix can help your organization grow and thrive.
Thruue Workshop Experience

What to Expect in One of Our Workshops

Curious about what a workshop or meeting facilitated by THRUUE entails? You can learn more here about the experience.

View Our Process

Closing the Culture Gap


1November 2015 study conducted by Duke University’s Fuqua School of Business in partnership with CFO Magazine and COLE, the Fuqua/Coach K Center on Leadership & Ethics.

Employee Spotlight

Employee Spotlight
Employee Spotlight

Rhiannon Bell


Rhia is an expert at creating the perfect balance between planning, preparing, and pivoting to make sure our clients get the most out of each moment. She brings the confidence, humility, and skills needed to listen deeply and then lead the team forward together. In a virtual workshop this year, Rhia’s leadership after a major change in plan allowed our clients to have the right conversations at the right time. For THRUUE, succeeding together looks like Rhia preparing our team to do more than execute her plan - she prepared us to be able to pivot when the moment called for it.

We Succeed Together
  • We know that a rising tide lifts all boats - we define success by the team, not by the individual.
  • We collaborate with our clients - we are thought partners who help find the answer.
  • We make decisions to serve the best interest of all parties - for our employees, our clients, and the company.

Media Highlights

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New Advisor joins THRUUE's Board of Advisors

New Advisor joins THRUUE's Board of Advisors

Join us in welcoming Patricia Blake, CEO of Heart Rhythm Society, to THRUUE's Board of Advisors. Pat brings association wisdom, insight and passion to our team and is known for her leadership, mentorship, transformative skills and growth orientation.

THRUUE in Top 50 Fastest-Growing Companies

THRUUE in Top 50 Fastest-Growing Companies

THRUUE recognized by NJ Biz as one of the top 50 fastest-growing companies.

Inc. features THRUUE study on Corporate Culture After COVID-19

Inc. features THRUUE study on Corporate Culture After COVID-19

A survey of global leaders shows paths for the future of work and the necessity to re-negotiate the social contract between employers and employees.

ASAE Selects THRUUE Inc. as Strategic Planning Consultant

ASAE Selects THRUUE Inc. as Strategic Planning Consultant

WASHINGTON - With the full participation of the ASAE and ASAE Research Foundation Board of Directors, ASAE launched a strategic planning process on March 20. The meeting was conducted by THRUUE Inc., the firm chosen to facilitate the organization’s strategic planning process. THRUUE Inc. was chosen from a field of six finalists who submitted proposals to…

Strategy & Culture Defined:

Strategy & Culture Defined: "THRUUE Point of View" Video Series Launches

THRUUE is pleased to share our first in a series of Point of View (POV) videos. In just three minutes, you will discover the main ideas that underpin both strategy, culture, and how the two can work to support or undermine one another.

Culture, Strategy, and Harvard Business Review

Culture, Strategy, and Harvard Business Review

This past April, Harvard Business Review published “Culture is Not the Culprit” as its cover story. The article was intended, according to its editors, “to encourage business leaders to think about culture with the same rigor and concreteness that they apply to business processes and goals.” I love that rigor — — we apply it every day at THRUUE.